GeoQuest

GeoQuest is an innovative research tool designed to amalgamate passive location tracking with active interactive surveys, tailored to your movement patterns. The application primarily functions as a means to collect extensive geographic data for research purposes, provided users are registered with Ipsos research initiatives. By choosing to use GeoQuest, users maintain the ability to command the frequency of location tracking and can review all captured data.

Movements are segmented into 'journeys,' each classified into stages based upon the transportation mode, inferred through velocity analysis. The platform allows users to validate journeys, ensuring the integrity of the data used in research, and to revise estimated modes of transportation whenever necessary.

As a participant, you’ll receive notifications prompting survey participation, correlating directly with your geographic activity. The interactive surveys offer an exceptional opportunity for participants to contribute to large-scale research projects simply by navigating through their everyday lives, while simultaneously exerting control over their data contribution and privacy. GeoQuest creates a balance between utility for research and respect for individual privacy.